SEO Optimization
More visits from Google.
From the right people.
We optimize presentation websites and online stores to show up for the searches your customers are making. We fix technical issues, organize pages around user intent, and write content that answers real questions.
Request an SEO auditWhat SEO
optimization means.
Search Engine Optimization (SEO) involves the processes that help Google and other search engines understand, index, and recommend your website pages. The result is organic traffic: visitors who arrive at your site from search results without you paying for every single click.
Unlike paid ads, the effect compounds over time. A well-positioned page brings in visits for months, even after the work on it is complete. On the other hand, SEO requires patience and a solid technical foundation: a slow website, hard to read on a mobile phone, or one with duplicate pages will lose ground no matter how good the texts are.
What the service
includes.
Technical SEO Audit
We check what Google sees when it crawls your site: unindexed pages, 404 errors, redirect chains, duplicate content, loading speed (Core Web Vitals), mobile display, sitemap.xml, robots.txt, canonical tags, and structured data. Each issue is prioritized so we can start with what matters most.
Keywords and Search Intent
We discover how your customers search for the services you offer, which terms have buying intent, and what questions they ask before purchasing. Then we determine which page answers each group of searches, ensuring no two pages compete for the same topic.
On-Page SEO Optimization
Titles and meta descriptions that increase click-through rates, subheading structures, clear URLs, alt text for images, and internal links between complementary pages. These are small details, but together they transform how Google understands your site.
Useful Content
We rewrite or expand service and category pages and propose articles that answer real customer questions. We write for people, not to repeat a keyword ten times.
Local SEO
For businesses operating in a specific city or region: Google Business profile setup, consistent contact information across the site and directories, and dedicated pages for the areas served.
Visibility in AI Assistants
More and more searches receive direct answers from Google AI Overviews, ChatGPT, or Gemini. For your site to be cited there, it needs clear company information, structured data (schema.org), and content that directly answers questions. We work on all three.
Authority
Mentions and links from sources relevant to your field: partners, local press, quality directories. We do not use purchased link networks, which can lead to penalties.
How we work,
step by step.
Audit and Objectives. We analyze your website, competitors, and existing data from Google Search Console and Google Analytics.
Priority Plan. We start with the modifications that yield the highest impact for a reasonable effort.
Technical Fixes. We resolve issues that prevent indexing and slow down the site.
Pages and Content. We optimize existing pages and add the missing ones.
Measurement. We track rankings, clicks, and, above all, inquiries coming from organic searches.
Adjustment. Month after month, we keep what works and change what doesn't deliver results.
Every month, you receive a concise report written in plain language: what we did, what changed, and what comes next.
How long until
results appear?
Technical fixes usually show up in Google Search Console within a few weeks. Steady traffic growth typically appears after three to six months, and in highly competitive industries, it takes longer. It depends on the age of the site, the competition, and how much new content we can publish.
We do not promise the first spot on Google. No one can guarantee that because the algorithm belongs to Google. What we can guarantee is a clear plan, documented work, and reports where you can see exactly what happened.
If you need immediate inquiries, SEO pairs well with online marketing campaigns: ads bring in visits from day one, and their data shows us which searches are worth optimizing for the long term.
SEO for
online stores.
An online store comes with unique challenges: filters generating thousands of nearly identical pages, product descriptions copied from manufacturers, categories without text, and out-of-stock products. We handle them separately: we determine which pages get indexed, write unique copy for important categories, and add structured product data so prices and availability appear directly in search results.
If you are building your store right now, it is easier to start off right: see how we build online stores.
Frequently asked
questions.
How long does it take for SEO results to show?
The initial effects of technical fixes usually appear within a few weeks. Consistent organic traffic growth typically takes three to six months, depending on competition, the initial state of the site, and the frequency of publishing new content.
Can you guarantee the #1 spot on Google?
No, and you should be cautious of anyone who promises that. Rankings depend on Google's algorithm and competition. Instead, we can guarantee a clear plan, transparent work, and monthly reports showing real progress.
What is the difference between SEO and Google Ads?
Ads bring immediate visits, but they stop the moment you turn off the budget. SEO brings free visits from organic results, but the results take time. For most businesses, combining them works best.
Do you also optimize websites not built by Weblancer?
Yes. We start with an audit to see what can be optimized on your current platform. If the issues stem from the site's structure, we will tell you honestly and offer alternatives, including a website redesign when it's worth it.
What do I get in the monthly report?
The evolution of Google clicks and impressions, keyword rankings, inquiries generated from organic searches, a list of tasks completed that month, and our proposals for the next month.
Does SEO matter for ChatGPT or Gemini too?
Yes. AI assistants source their answers from websites they understand well: sites with clear company information, structured data, and direct answers to questions. The exact same work that helps you on Google makes you easier to cite by these assistants as well.
Have a project
in mind?
Let's build it together.
Tell us what you want your new website to do.